Fresh Start
Brand Systems | Packaging | UI/UX
Programs: Adobe Illustrator, Dimension/Stager, XD, InDesign and Procreate
Institution: Tyler School of Art and Architecture, Temple University
Art Direction: Courtney Spencer, Fall 2021
Fresh Start is an art therapy-based subscription service designed to calm the mind, tap into creativity, and express yourself. No matter your age or experience level, Fresh Start aims to unleash your inner creative spirit. With three different art subscription kits — painting, drawing, and pottery — there is opportunity to learn and create with ease. My goal for the brand was to create a peaceful, inclusive, and nature-like style that allowed users from all colors of life to imagine themselves in these environments making art as a creative escape! The logo combines the top-view of a lotus flower with a color wheel, while the art kits combine serene environments with art supplies.
This project is a winner of the 59th Annual GDUSA Packaging Awards.
Brand Guidelines
Keeping calm and creative in mind, I created a brand system which would serve as the atoms to build up a larger design molecule.
Logo Evolution & Brainstorming
I experimented with different symbols, fonts, and colors exploring how a color wheel and a lotus flower could mesh together into one cohesive logo mark.
Packaging
The outside of the box has a simple design with my main logo, tagline, and a pattern. When the user opens the box, the bright colorful illustration is intended to be a surprise element.
[Above] Hexagon tube supply packaging holds the art supplies for each respective art kit.
Animation
I challenged myself to work with motion in order to promote the brand. There were over 100 hand-done frames put together to promote the brand’s emphasis on art and creative spirit.
Stickers
Small stickers representing each art form and the main logo design are included in their respective subscription box.
Online Presence
Fresh Start’s social media strives to create a colorful and easy to navigate experience for all users while highlighting their vibrant personality and putting their artwork in the spotlight. See how others are using their creative spirit to experiment with different mediums including painting, drawing, and pottery!
Fresh Start’s online presence allows users to get an inside look into what each kit offers, the subscription plans, and most importantly, a way to sign up to subscribe! What are you waiting for? Flow with your creative spirit!
