Santander x Ferrari Campaign
Concepting | Storyboarding | Digital Design
Design Team: Sana Kewalramani, Jorge Acevedo
Associate Art Directors: Ari Schiedel, Keri Myslinski
Creative Directors: Suzy Jackson, Jen Wood
Motion Designer: Jeff Hayes
Account Team: Kristen Martin, Erica Roberts
Group Project Manager: Heather Silvers
Property of Dentsu Creative & Santander Bank®
All Ferrari related imagery & logo-marks are property of F1™ Ferrari
I had the privilege to help work on the Santander x Ferrari campaign. The objective was to develop in-branch materials to promote mobile banking via the partnership between Santander and Ferrari racing with a primary focus on speed. The branch merch consists of a Plasma TV screen video, a Digital Poster, an ATM Welcome & Wait screen as well as a digital Landing page.
In 2019, Formula 1’s social media channels confirmed to be the fastest growing of all major sports leagues in the world. This campaign sought to explore if tying a sponsorship (Ferrari) to a product (mobile banking) can help drive enrollment and usage of Santander’s digital tools. Santander offers faster ways to bank with the mobile app – Ferrari racing’s prestige, high performance, and speed are aligned with their approach to banking. The end result of the campaign was to encourage existing customers to download the mobile banking app.
Plasma Storyboards
[Frame 1] Car drives across the frame from left to the right. [Frame 2] As car drives by, light streak follows and mobile + headline are revealed. [Frame 3] Second loop: car drives across the frame from right to the left. [Frame 4] As car drives by, light streak follows and new mobile screen + headline are revealed. [Frame 5] Third loop: car drives across the frame from left to the right. [Frame 6] As car drives by, light streak follows and new mobile screen + headline are revealed. [Frame 7] Fourth loop: car drives across the frame from right to the left. [Frame 8] Logo lock up animates in the middle of the screen as light streak fades away. [Frame 9] CTA language and app badges are revealed.
Digital Poster Storyboards
Plasma TV & Digital Poster In-Branch
ATM Welcome & Wait Screens
Digital Landing Page
[Left] Mobile (legal is cropped) [Right] Desktop
Real-World Render: The City as My Canvas
From storyboarding to seeing our designs come to life in the bustling city, this project has been incredibly rewarding. By serving both brands across a variety of channels, we were able to craft a seamless, impactful experience that resonates with the rural, urban landscapes and beyond.